How to be authentic in the MBA application process

Getting accepted to a US business school can be highly competitive. Top 25 MBA programs only accept the best of the best, and sometimes even being the best is not good enough. How do you make yourself stand out from other applicants?

Here are three tips to be authentic and genuine in the MBA application process, which will make you a more compelling candidate.

It’s about marketing yourself.
Your application is a pitch to a business school. You need to understand your target audience by doing research on the school, speaking with students and alumni and gathering as much information as you can. After that, using the information you have collected, you can determine the best way to market yourself to the school in a way that will show why you are the right fit.

Find your niche.
Each business school has a niche or specialization, whether it’s which companies recruit heavily on campus, its location, environment, academic programs or other. Applying to business schools that fit your needs will make you seem more fitting as a student to them. Admissions officers want to admit applicants that fit because these students are more likely to achieve their goals – which reflects positively on the program.

Stand out.
Use stories in your application essays to further differentiate yourself from others. Instead of simply restating achievements, use examples where you made an impact. Highlight your skills and what you can offer and contribute to the MBA program. Admissions officers are looking for something that makes you stand out in your application, so do not be afraid to be bold and show your individuality – within reason, of course.

At the end of the day, admissions officers admit applicants that are different, unique and likable. Being authentic can help you connect with admissions officers and improve your chances of getting admitted to a top business school.